New Uses for GPS

Really interesting competition asking people to suggest new uses for the DASH GPS system, Often new technology comes out and then evolves as the public find new uses for it, tapping into that can be a really useful way for advertisers to offer branded services to consumers or add value to branded products that they [...]

INSTRUCTABLES

You migt not think instructables is relevant to advertising but i would challenge that by saying that as campaigns increasingly use activities to get people involved this is actually an incredible incredible resource. For example a guy has posted instructions on ‘How to crush a can on your head’ How to crush a can on [...]

YouTube plans live video streaming service

LONDON – YouTube is planning to launch a live streaming service later this year, which would allow the video sharing site’s users to create live feeds of news events and entertainment.  To find out more go to: http://www.brandrepublic.com/News/787557/YouTube-plans-live-video-streaming-service/

4th Generation mobiles. Google kicks iPhone’s arse!

Google have revolutionised the mobile phone market with a new mobile called Android. Check it out: http://news.bbc.co.uk/1/hi/technology/7266201.stm

Andrew Lloyd Webber, Sound of Music, Hollyoaks… very clever!

Hollyoaks and Andrew Lloyd Webber have joined forces to create very clever advertising… Product placement with a twist? check out the story here

D&AD integrated awards 2006

http://www.dandad.org/awards06/category.asp?category_no=28 You could look here to find integrated campaigns . . .

BBH/Lynx uses the mobile phone to create and share brand experiences.

Great example of the agency redefining Lynx users not as ‘targets’ to aim messages at but as potential participants in the life of the brand. Check out The First Post article by Patrick Collister here

Apple’s Piping Hot Innovation

Want a coffee with your iPhone? Apple (nasdaq: AAPL – news – people ) Chief Executive Steve Jobs wants to patent a process that will save customers the hassle of waiting to order a cup of coffee at a local Starbucks (nasdaq: SBUX – news – people ) or a fresh burger at the nearest [...]

Facebook Is Totally Worth $15 Billion

 ”Hey, have you heard how Facebook is worth somewhere in the neighborhood of $15 billion dollars? I just realized that’s a totally reasonable valuation. See, they’re gonna make tons and tons of money from innovative advertising schemes like Beacon!”

Bubbling Widget Growth in 2008

- Seemingly overnight, everyone is in love with widgets. Consumers love the tiny software applications that let them share music, photos and videos, and even throw virtual sheep at one another, on social networks. And social networks love widgets because they help boost traffic and ad revenue on their sites. On Facebook alone, users have [...]