Design for the other 90%

The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

Design for the Other 90% Catalogue

Exhibition catalogue

Designers, engineers, students and professors, architects, and social entrepreneurs from all over the globe are devising cost-effective ways to increase access to food and water, energy, education, healthcare, revenue-generating activities, and affordable transportation for those who most need them. And an increasing number of initiatives are providing solutions for underserved populations in developed countries such as the United States.

Encompassing a broad set of modern social and economic concerns, these design innovations often support responsible, sustainable economic policy. They help, rather than exploit, poorer economies; minimize environmental impact; increase social inclusion; improve healthcare at all levels; and advance the quality and accessibility of education. These designers’ voices are passionate, and their points of view range widely on how best to address these important issues. Each object on display tells a story, and provides a window through which we can observe this expanding field. Design for the Other 90% demonstrates how design can be a dynamic force in saving and transforming lives, at home and around the world.


REALLY good projects !!! Jason Bruges

Some really shit hot projects here. This studio is connected to POKE .

‘Humanist Sans’ or ‘Warm Modernism’

It’s commonly accepted that San Serif fonts should not be used for large chunks of text, but one thing that you will learn about graphic design is that rules are only there to be broken.

Here are some great ‘Humanist’ san serif’s .

HTF champion gothic, Optima Nova by Herman Zapf (updated version) Montcello by Mathew Carter, FF Profile by Martin Wenzel, Thesis by Luc de Groot, Performa by Petr Van Blokland, Meta by Eric Spiekermann, Syntax (1968 by Hans Edvard Meier workd well with Sabon, Thesans is the Sans serif of the Thesis font family (fontshop) FF Scala Sans by Martin Majoor.


Paint, play-doh and purple carrots!

An article on Sony’s new rabbit commercial. A great example of using the internet to make advertising a “more immersive experience”.

Forbes Technology Report

The Forbes technology report is a free newsletter you can register for. Very useful to see technology

looked at from a business perspective.

archive the web

…the following link will take you to an archive of the web that goes back as far as the late 90’s. check out original pages from google, the bbc, amazon (which has hardly changed) and any other site that you can think of. can be frustrating at first to find a page that opens, but keep trying – it is well worth it.