Business Week – innovation 

nice site and the BLOG is pretty good too. 


It’s not a de-tergent…it’s a safe-tergent

Very funny indeed… thank you W+K!! Glad to know Claire and I aren’t the only ones to be slightly disturbed by this advert. Check it out here

D&AD integrated awards 2006

You could look here to find integrated campaigns . . .

BBH/Lynx uses the mobile phone to create and share brand experiences.

Great example of the agency redefining Lynx users not as ‘targets’ to aim messages at but as potential participants in the life of the brand. Check out The First Post article by Patrick Collister here

Living Room 2.0 – you heard it here first… well second actually but still : )

Right now it’s largely the early adopters who are benefiting from the revival of the living room as a social hub. There are very few Robert Scobles of the world who connect Mac Minis to 50″ TVs so they can use Dave Winer’s Flickr Fan to view photos of their friends in glorious hi-def. This will change, however, as the devices get simpler, cheaper and the benefits are more pronounced.

For example, one of the biggest Living Room 2.0 successes is arguably XBox Live, which is now becoming a social network. (Edelman handles all XBox PR for Microsoft.) They won’t be alone. By the end of 2008 every device that already has a place in an home theater set-up will connect not only to the web but, increasingly, to existing social networking platforms like OpenSocial, MySpace, Facebook and others. This means that devices like the Wii, Slingbox, Vudu, TiVo, Apple TV or even your trusty digital cable set-top box will start to allow you to connect with the rest of the world online. And then it will become more mainstream.

So don’t reminisce about the days of old when we gathered around the TV or radio and felt a sense of connection to the world at large. What’s old is new again. This time your living room is going to get a lot more crowded. Get ready to invite the world over because Living Room 2.0 is going mainstream in 2008.

Apple’s Piping Hot Innovation

Want a coffee with your iPhone?

Apple (nasdaq: AAPL news people ) Chief Executive Steve Jobs wants to patent a process that will save customers the hassle of waiting to order a cup of coffee at a local Starbucks (nasdaq: SBUX news people ) or a fresh burger at the nearest fast food restaurant. Even better: The technology would let you jump the line of those ordering in person.

In an application with the U.S. Patent Office published on Dec. 20, the Cupertino, Calif.-based computer and gadget company described a wireless system that would allow customers to place an order at a store using a wireless device such as a media player, a wireless personal digital assistant or a cellphone.

The system could go far beyond the program that Apple announced with Starbucks in September, which allows iPhone users to press a button and wirelessly download the song playing in the background as they sip their soy lattes.

Apple’s application with the U.S. Patent and Trademark Office describes a process for placing an order and then notifying customers when an order is ready to grab at a pick-up station. One goal, the patent application notes, is to avoid an “annoying wait in a long queue if the purchaser arrives before completion of the order.”

Note – Did you know Starbucks spent virtually nothing on advertising for their first 15 years of business ! Microsoft still don’t for that matter.

Facebook Is Totally Worth $15 Billion

 “Hey, have you heard how Facebook is worth somewhere in the neighborhood of $15 billion dollars? I just realized that’s a totally reasonable valuation. See, they’re gonna make tons and tons of money from innovative advertising schemes like Beacon!”