New Uses for GPS

Really interesting competition asking people to suggest new uses for the DASH GPS system,

Often new technology comes out and then evolves as the public find new uses for it, tapping into that can be a really useful way for advertisers to offer branded services to consumers or add value to branded products that they had not seen in them before.

http://www.techcrunch.com/2008/09/25/contest-were-giving-away-a-dash-gps-just-come-up-with-an-app-to-make-it-better/#comment-2481302

The winner here with the parking spot idea is exactly the kind of idea, that makes life easier for the consumer and would work well as a way connecting the product with good service and innovation.