INSTRUCTABLES

You migt not think instructables

is relevant to advertising but i would challenge that by saying that as campaigns increasingly

use activities to get people involved this is actually an incredible incredible resource.

For example a guy has posted instructions on ‘How to crush a can on your head’

How to crush a can on your head
Learn how to do this classic bar trick with any of those cans in your recycling bin.

OR

Horn From a Drinking Straw
How to make a cool horn out of a drinking straw. A musical instrument is easier to make than you think.

this is all good stuff, think about it : )

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Hello my name is . . .

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YouTube plans live video streaming service

LONDON – YouTube is planning to launch a live streaming service later this year, which would allow the video sharing site’s users to create live feeds of news events and entertainment.  To find out more go to: http://www.brandrepublic.com/News/787557/YouTube-plans-live-video-streaming-service/

Apple’s Piping Hot Innovation


Want a coffee with your iPhone?

Apple (nasdaq: AAPL news people ) Chief Executive Steve Jobs wants to patent a process that will save customers the hassle of waiting to order a cup of coffee at a local Starbucks (nasdaq: SBUX news people ) or a fresh burger at the nearest fast food restaurant. Even better: The technology would let you jump the line of those ordering in person.

In an application with the U.S. Patent Office published on Dec. 20, the Cupertino, Calif.-based computer and gadget company described a wireless system that would allow customers to place an order at a store using a wireless device such as a media player, a wireless personal digital assistant or a cellphone.

The system could go far beyond the program that Apple announced with Starbucks in September, which allows iPhone users to press a button and wirelessly download the song playing in the background as they sip their soy lattes.

Apple’s application with the U.S. Patent and Trademark Office describes a process for placing an order and then notifying customers when an order is ready to grab at a pick-up station. One goal, the patent application notes, is to avoid an “annoying wait in a long queue if the purchaser arrives before completion of the order.”

Note – Did you know Starbucks spent virtually nothing on advertising for their first 15 years of business ! Microsoft still don’t for that matter.

Facebook Is Totally Worth $15 Billion

 “Hey, have you heard how Facebook is worth somewhere in the neighborhood of $15 billion dollars? I just realized that’s a totally reasonable valuation. See, they’re gonna make tons and tons of money from innovative advertising schemes like Beacon!”

Bubbling Widget Growth in 2008

Seemingly overnight, everyone is in love with widgets.

Consumers love the tiny software applications that let them share music, photos and videos, and even throw virtual sheep at one another, on social networks. And social networks love widgets because they help boost traffic and ad revenue on their sites.

On Facebook alone, users have installed nearly 13,000 widgets approximately 765 million times, according to Adonomics, a Web site that tracks widgets on the social network. Adonomics estimates the combined value of these widgets to be $374 million. There are also rumors that major media companies, notably News Corp. (nyse: NWS news people ), want to add developers to their stable of properties.

As a result, the number of individual hackers and companies that develop widgets has mushroomed to an estimated 100,000 worldwide, begging the question of whether the sector is in a bubble. Industry experts, however, say the concern is misplaced–for now–and that the fast ramp up is no different from what has happened in past generations of software development.

“It’s too early to call it a bubble or a success,” says Ross Levinsohn, the former News Corp. executive who oversaw the company’s celebrated acquisition of MySpace. “You’re really talking about the last six months as the real beginning of the growth of applications. It’s just the beginning of what we’re going to see over the next 12 to 18 months.”

read more

nice free service.

http://blog.bookmooch.com/