condoms & gum

You would never see a campaign that links these two products but heres a great example of

right place right time for them to work together. This is the kind of thing Rory was on about

at Oglivy i think ?

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Andrew Lloyd Webber, Sound of Music, Hollyoaks… very clever!

Hollyoaks and Andrew Lloyd Webber have joined forces to create very clever advertising… Product placement with a twist? check out the story here